Zach Yelle had just acquired PIXELIT, a mobile digital billboard company that turns festivals, conventions, and backyard birthday parties into can’t-miss moments. The brand he inherited didn’t match where he wanted to take it. He needed an identity built from the ground up: new logo, colors, fonts, and a website as bold as a 20-foot LED screen rolling down the street.
We didn’t tweak what was there, we built it new. A wordmark that owns the “pixel” in PIXELIT, a color palette that pops on a screen (and off a truck), and messaging that says exactly what makes mobile digital advertising different from a billboard stuck on the highway.
PIXELIT’s whole pitch is that your brand should be wherever the people are, not just where ads usually live.
We built the voice and identity around that energy: always visible, always moving, impossible to scroll past.
The new identity runs on electric green and black, with a sharp, pixel-nodding wordmark and a full set of collateral, business cards, rack cards, even branded hoodies, so PIXELIT looks like the same company whether it’s on a truck, a shirt, or a stack of cards at a trade show.
The site had to talk to two different crowds: businesses booking advertising, and everyday people planning proposals, reunions, and birthday surprises.
We built clear service breakdowns, an easy “Buy Now” option, and visuals that show PIXELIT in action instead of just describing it.
PIXELIT now has a brand that matches what they actually do: show up, get noticed, make people look up from their phones. Business cards, website, merch, socials, it all finally reads as one company.
